A new kind of kettle chip

The good part.The whole bag.

You know the flavor-loaded chips hiding at the bottom? We’re making the entire bag taste like that—and you get to help decide what hits the shelf first.

Cast your vote
$500Amazon gift card

No purchase necessary. One entry per person.

Flavor Meter packaging concept
Type Spill Dill Pickle and Too Much Garlic packaging concept
After Hours packaging concept
MAXIMUM SEASONINGKETTLE CRUNCHZERO NAKED CHIPS

Help build the first bag

Your taste.
Our first drop.

Pick the look, choose the flavors and tell us what you’d actually buy. Your feedback will shape our first production run.

01 — Pick a bag02 — Choose flavors03 — Tell us what you think04 — Enter to win
STEP 1 OF 425%
Which bag would you grab first?

Judge the overall logo and packaging system—not just the flavor.

Why Bottom of the Bag?

Because the best chip shouldn’t be the last chip.

01

Flavor, fully loaded

Built for serious seasoning coverage from the first crunch to the final crumbs.

02

You choose the launch

The winning design and flavor feedback will guide our first production run.

03

Made for the flavor obsessed

Not subtle. Not shy. Exactly the chip we always wished was in the whole bag.